Marketing—Decision making. Title. 1. Includes index. p. cm. I. 2. The people in sales will be making pitches, demonstrations, and other so… This is one of the most basic forms of marketing where the sole focus is just to simple try and make a sale and as many as one possibly could. Strategic marketing: an introduction/Tony Proctor. Marketing—Management. En marketing, le ciblage est une politique consistant à choisir des populations et produits sur lesquels concentrer l'effort de l'entreprise. While it may sound simple it is quite a difficult process to actually achieve since there are many factors to consider when doing this practice like the interest of their potential customers, their background, their financial status (usually recorded in their financial statements), and many more. PDF | The article outlines key elements in developing marketing and advertising strategies.