When we think about the word bodybuilding, we instantly think about Arnold Schwarzenegger, the old school gyms, heavy plates clanging on grubby bars, and those low cut bodybuilding stringers. You’re in the gym for a reason. If stringers aren’t your thing (or not quite yet), you could always look at bodybuilding T-shirts on your quest to grow to the absolute max. JT: Breon is a pro. The stringer vest is a must for any bodybuilder. By contrast today so often the mood portrayed is a lonely, dark and miserable path to success. JS: What is it about the aesthetic of 80s and 90s era of bodybuilding clothing that is so intriguing? Check out his Instagram, Twitter, Facebook, and Sound Cloud for in-depth MMA analysis. JS: What was it like working with former Olympia Classic Physique champion Breon Aynsley? So, while fitness is exploding, bodybuilding is losing ground to people who feel more comfortable with an approach of just looking good for Instagram or participation in sports like CrossFit that feel more inclusive. Giving you scope to see what’s looking good, and what needs to be in the next workout. Really, it’s about all those things and so much more. At once iconic and dynamic in its sense of making a statement, old school bodybuilding fashion is making a comeback in a very big way. He is THE historian of the Golden Era with countless stories and memories from the era. JS: What was the genesis behind the idea of the Y,IWO brand? Brooding, dark imagery. Be sure to follow Yeah, I Work Out (@yeahiworkout) and Jesse James on Instagram! It’s not fun. The Golden Era of Bodybuilding featured some of the most innovative and dynamic styles ever seen in fashion culture. The old school looks are old school, we’re the new wave and we can bring a new look to the scene with it. The legacy collection works to combine comfort with a timeless design that has evolved over time but has never lost sight of its roots. Sign up to the GI newsletter for breaking news, workouts, diets, and exclusive offers. Uzoma Obilor, Onome Egger, Michael Merkel  as well as lessor known with great potential like Shawndelle Seaberry, Jesse Marvin and others. Jason Thome sat down with Generation Iron Lead Writer Jonathan Salmon for an exclusive interview to discuss the Y,IWO brand and how the bodybuilding influenced the entrepreneur to venture into the fashion arena. As much as bodybuilding is about building massive, aesthetic, and powerful muscle to make onlookers grow green with envy and appreciation, it’s also about style and attitude, always has been, always will be. Product Review: Controlled Labs Orange Triad Multivitamin, Best Wrist Wraps For Wrist Support & Optimal Performance 2020, A Complete Guide Into Pre-Workout Supplements For Growth. Or is it about proving to yourself that you can create a work of art out of your own body? Is it about the prestige of building a physical form that few can match? JS: Which bodybuilders of the modern age exemplify the Y,IWO brand? JT: It’s a vibe. So, to have bodybuilding clothes without restrictions is everything. Gymshark began back in 2012 with an idea, but has grown into so much more. It gives you a comfy fit that will take full advantage of the mid lift pump. Nostalgia is a dominating factor in almost every industry and bodybuilding fashion is no exception. Working out, beaches, babes, dancing, smoking pot, eating big, getting big. It always has been, and it probably always will be. Head over to the official website for Y,IWO and check out some of their old school inspired clothing! Antoine Vaillant: The Pros & Cons Of Weed In Bodybuilding. Bodybuilding has been around since the late 19th century and is still a go to training method for many gym goers today. I would say that statement sums up the reason most everybody lifts and the reason for Y,IWO. The Augustine Old School Series from Gorilla Wear is a reintroduction of one of their first-ever clothing lines. JT: It’s simple and classic American sportswear. It’s the spirit of the Golden Age. Fashion in particular in the bodybuilding space is an avenue that many are concerned with. Bad fashion. limited time only: free shorts and socks with every order over $70. He has been writing about bodybuilding, combat sports, and strength sports for over 8 years. JS: What makes the Y,IWO brand so unique? Our legacy stringers use a cotton blend and a soft stretch tapered design to draw the sweat away from you during the heaviest lifts. And he has that star quality –when we took him to Muscle Beach, tourists started flocking, snapping his pic, even just walking down the boardwalk. You look back and everyone was having a blast. For more news and updates, follow Generation Iron on Facebook, Twitter, and Instagram. And he is a blast to work with. At once iconic and dynamic in its sense of making a statement, old school bodybuilding … When you're in the gym, focus is key, we get that. New York, NY 10001 The Golden Era of Bodybuilding featured some of the most innovative and dynamic styles ever seen in fashion culture. That’s where the legacy collection comes in, a way to incorporate new styles and tech with that old school bodybuilding gym wear feel. 134 West 29th Street Suite 902 Nostalgia is a dominating factor in almost every industry and bodybuilding fashion is no exception. JT: Instagram. Doesn’t try as hard as so many brands do today. JS: Which bodybuilders of the classic age exemplify the Y,IWO brand? He arrived the shoot, meals packed and ready, so he wouldn’t miss a beat. Classics are classics for a reason, but developments in science and nutrition mean that we can evolve with the times. German Volume Training: Does it Increase Strength or Just Size? AKA: Yeah, I Work Out, the Y,IWO brand has been gaining steam in the fitness and bodybuilding industry as one of the most dynamic clothing brands for real, raw, and dedicated bodybuilders who have a love of the Golden Era. Shop for customizable Old School Bodybuilding clothing on Zazzle. He was the quintessential gym and beach bum back in the 70s –he lived a block from the ocean, trained with Arnold at the original Gold’s. And if you haven’t seen his show on YouTube, you have to watch it. Craig Golias Explains The Reason He Quit Competitive Bodybuilding, Toney Freeman: How Judging Has Improved In Bodybuilding. JT: By just providing a fresh approach, and offering something relevant and new, we can help open the door to bodybuilding and lifting sports for kids who are interested— and they are the ones who will truly shape the future. Basically an autobiographical illustration of his life, that perfectly represents the spirit of Y,IWO. REDCON1 Announces Black Friday Deal – Biggest Discount In The Company’s History! JS: What are your thoughts on the modern era of bodybuilding? WATCH: This Bodybuilder Eats An Entire 20 Pound Turkey For Thanksgiving, Best Black Friday And Cyber Monday Deals | Gift Guide 2020. When we think about the word bodybuilding, we instantly think about Arnold Schwarzenegger, the old school gyms, heavy plates clanging on grubby bars, and those low cut bodybuilding stringers. Rick Collins Esq. We're taking it back to where it all began…. From tank tops to t-shirts to hoodies, we have amazing clothes for men, women, & children. He has had the single greatest impact on bodybuilding. What is bodybuilding all about? JT: Guys who rep a fresh, modern vibe. No question. And because of that, we have been picked up globally by what are arguably the coolest stores in the world Dover Street Market, Mr Porter etc. Besides the fact that finding clothes that fit a bodybuilder’s frame can be difficult, strength training athlete wants to look the part. JS: What do you think caused the current fitness and bodybuilding boom? Is it about the muscle and image? © Copyright 2020 Generation Iron Brands LLC, Generation Iron Fitness & Bodybuilding Network. This clothing is aimed strictly at hardcore old school bodybuilding fans. Could you tell us about the new line and what it was like working with Ric? There’s more to bodybuilding workout clothes than just our tank tops and vests though.