Companies that offer customization can give themselves a … These are different channels of communication. Critical mass is the point at which a growing company becomes self-sustaining, and no longer needs additional investment to remain economically viable. The following are common elements of mass marketing. In an undifferentiated marketing also known as Mass marketing, a firm typically ignores individual segment differences and targets the whole market with mainly one offering. Mass customization is need of the hour as more and more customers want customized products. Mass marketing will burn up your marketing dollars. Mass marketing definition: the organization of the sale of a product to a large number of people | Meaning, pronunciation, translations and examples It emphasizes on designing a marketing program for a product or a service with a superior image that can be sold to broadest number of buyers through mass distribution and mass communication channels. Visualize the mass marketing person as standing smack in the middle of a major league park. Mass marketing is a marketing strategy that targets an entire market as opposed to a segment or niche.It is associated with large firms with dominant brands in a category. On the ground, in front of this person, is a large pile of various denominations of currency. Generally speaking, small firms find it more efficient to target a specific niche as they don't have the resources to create brand awareness across an entire market. This concept compares niche and mass marketing strategies and discusses different methods of applying these marketing strategies. The mass marketing person just … However, including mass customization in business is not easy as there are various factors involved with it. Mass marketing is typified by a product or production-oriented business which uses shotgun marketing tactics rather than more precise targeted activities (Kotler et al., 1999)." Companies sell mass-produced products as they are cheap to produce, and also it is easy for labor to produce identical products. Mass customization can then become part of a lucrative marketing strategy for a company. Mass communication is a way of relaying and exchanging information to a large chunk of heterogeneous population by using different mass media like newspapers, radio, TV, social media, etc at a point of time.