Concentrated Marketing is a strategy whereby a product is developed and marketed for a very well defined and specific segment of the consumer population. Of course, this is a very specific group of people who love sports and spending a little extra on an energy drink. strategy for selection of potential customers the company/ organization can sell its products/services However, they have embraced targeted marketing. Your target audience will be more receptive to your message too, because they’ll see you as a voice that speaks directly to their interests. For example: a gaming product might target only young adult males. An example of this is the Kindle Unlimited service. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. B. The one question that continues to be a thorn in the side of internet marketers is: “How can you market successfully to your target market?”. Complete Guide to Strategy Decision Making, Complete Guide to Undifferentiated Targeting Strategy, 101 Top Israeli Investors and Investment Funds, University of Oxford ramps up COVID-19 testing capability, 8 In 10 Shoppers Planning To Splash Out On Black Friday Sales, Opinion: Young people must play a role in political leadership and decision-making, Infinera Partners with ESnet to Upgrade the World’s Most Advanced Scientific Data Network, The Best Executive Travel Luggage For The Traveling Exec, Airbnb’s Q3 earnings demonstrates a positive reaction to the COVID-19 pandemic, says GlobalData, Surge in Shares, Crochet and Christmas interest during Lockdown 2.0, Transatel and BT renew award-winning partnership to enable 5G for UK MVNOs. It also has apps that will tell you about where the cleanest bathrooms are located. D. The majority fallacy, appealing to a large segment that is laden with competition, should be avoided. The good examples of these approaches are differentiate, Undifferentiated and concentrated marketing strategies. A company might market a particular product to teenage girls, or a retail store might market a offer to residents in a certain town. Here companies need attention and insight of that market segment that they want to cater. August 25, 2018 By Hitesh Bhasin Tagged With: Marketing management articles. can anyone explain me the difference B/W Niche marketing & Concentrated marketing,? this is the energy drink that you see on every television commercial or at the gym or on the train. Some features of Concentrated Marketing are: A. Of course, this is a very specific group of people who love sports and spending a little extra on an energy drink. There are a variety of ways that a company can use the internet to target their ideal customers. %privacy_policy%. And it’s getting your customers to pay attention to you. A concentrated marketing strategy can be used to target an underserved market segment. The best way to find out how well your focused campaign will work out for you is to begin with a concentrated marketing campaign. Though a concentrated marketing strategy is more cost effective and focused, it can present some difficulties. C. If this type of marketing is used, it is essential for a firm to do a better job than competitors in several areas. Another way to define concentrated marketing strategy is to market to a specific market or segment of the market. This can be a good thing, and it can be a bad thing. For example: A company might market a product with two different advertising campaigns. A concentrated marketing strategy can be used to target a market segment that is larger than the entire market. Competitors’ strengths should be avoided and weaknesses exploited. For example: a local business might market its product in different cities or states. Concentrated marketing is the most cost-effective marketing strategy for small businesses. A concentrated marketing strategy can be used to specifically target the market segments that are most likely to buy your product. (e in b.c))if(0>=c.offsetWidth&&0>=c.offsetHeight)a=!1;else{d=c.getBoundingClientRect();var f=document.body;"pageYOffset"in window?window.pageYOffset:(document.documentElement||f.parentNode||f).scrollTop);d=d.left+("pageXOffset"in window?window.pageXOffset:(document.documentElement||f.parentNode||f).scrollLeft);f=a.toString()+","+d;b.b.hasOwnProperty(f)?a=!1:(b.b[f]=!0,a=a<=b.g.height&&d<=b.g.width)}a&&(b.a.push(e),b.c[e]=!0)}y.prototype.checkImageForCriticality=function(b){b.getBoundingClientRect&&z(this,b)};u("pagespeed.CriticalImages.checkImageForCriticality",function(b){x.checkImageForCriticality(b)});u("pagespeed.CriticalImages.checkCriticalImages",function(){A(x)});function A(b){b.b={};for(var c=["IMG","INPUT"],a=[],d=0;d