(Because no matter how well you take care of your hair, the color will inevitably start to change and fade overtime.) It touts the brand's unique healthy hair molecule, which helps keep hair cleaner for longer (in other words, you'll be able to stretch out the time between washes for sure). Shampoo specifically for color-treated tresses can go a long way in helping you keep your shade fresh and vibrant, ultimately even helping you go slightly longer in between colorings. This hydrating and strengthening shampoo not only protects color, but also contains sunflower extract to shield strands from the sun's harmful UVA and UVB rays, says Eliut Rivera, hairstylist and owner of Eliut Salon. This purple shampoo tackles brassiness and restores color in blonde hair. Maria Maglionico/EyeEm/Getty, Credit: UV Protectors. Whether you're dying your hair at home or the at the salon, achieving that trendy shade is no easy feat. The goal, then, is: “how can we be as gentle to these strands to keep the dye molecules inside the hair?”. Other ingredients, like watermelon, lychee, and edelweiss flower extracts protect against oxidative damage, which contribute to fading. It’s not just blondes that suffer from brassiness, brunettes do, too. Buy It: Redken Color Extend Shampoo, $15, amazon.com. In addition to protecting color, it also works to repair breakage caused by lightening, he says. The formula also contains lime caviar, which has restorative antioxidants and vitamins. This shampoo really delivers for dry and damaged hair, says Norris. This brand was developed in partnership with an MIT scientist, so you know its products are going to rely on some fancy, science-driven ingredients. this website. So much so, in fact, that it extends color for up to 40 washes. Whether you're dying your hair at home or the at the salon, achieving that trendy shade is no easy feat. “There are a lot of cleansing ingredients in a run-of-the-mill shampoo that can be detrimental to your color,” says Los Angeles-based celebrity hair stylist Josh Miramontes. Per Fleming's point about colored hair benefiting from a protein boost, this formula offers exactly that. Colorists reveal why you need to be using one, and share their picks for the best shampoos for color-treated hair. This blue-violet shampoo resets your beautiful brown tones when left on for three to five minutes and lathered up with every other day. AMAZON, Credit: You may be able to find more information about this and similar content at piano.io, 7 Latinx-Owned Curly Hair Brands to Support, 30 Amazing Products from Black-Owned Hair Brands, Tracee Ellis Ross Celebrates Beauty of Black Hair, Gabrielle Union Just Relaunched Her Hair Care Line, How Julissa Prado Self-Funded Her Beauty Empire. You've removed the color so there's nothing to preserve," says Fleming. The sun literally bleaches out your hair with UV rays,” Miramontes says. Licocci recommends this sulfate- and paraben-free shampoo for thicker, dry hair (or if your hair tends to be dry thanks to color processing). Yeah, I told you there’s a lot to choose from. Rather, there are legit differences in the formulations between these shampoos and others. This top-rated pick is so affordable, it’s hard to believe it leaves hair with so much vibrancy and shine. Buy It: Pureology Hydrate Shampoo and Conditioner Duo, $59, pureology.com, "This is the shampoo I recommend the most," says Fleming. Herbal Essences Color Me Happy Shampoo & Body Wash, Paul Mitchell Color Protect Daily Shampoo, Silk Bloom Restorative Shampoo- For Damaged Hair, This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. Shape may receive compensation when you click through and purchase from links contained on To promote lasting color, this shampoo has tons of antioxidants, as well as UV protection to keep hair from turning brassy, says Trey Gillen, a stylist at Ceron Hair Studio in Houston. "While the lather helps to deep clean it also does a number on color treatments, so the trick is finding sulfate-free shampoos that also hydrate to help keep the color strong for as long as possible." It takes time and requires finesse, plus demands regular maintenance. Our editors handpick the products that we feature. The standout ingredients are the UV filters that prevent the sun from scorching strands and bleaching out color. It is worth noting, however, that if your hair is bleached or highlighted, it's a little bit of a different situation. Similarly, stronger hair will also better be able to hold onto color better. It goes back to that open cuticle principle. First, "color-safe shampoos don't contain sulfates, the main ingredient you want to avoid, because they're the harshest cleansing ingredients that can strip out the dye," explains Fleming. The sulfate-free formula is safe for color-treated hair. Liocci also likes that it’s sulfate- and paraben-free, so it’s not too harsh on sensitive locks. “It supports the reduction of DHT—a key contributor to hair loss—on the surface of the scalp and also eliminates follicle-clogging dirt, excess sebum, and environmental residues, allowing healthier, thicker-looking hair to surface,” celebrity hairstylist Andrew Fitzsimons recently told Prevention. Lycopene (yes, the antioxidant found in tomatoes) guards against color-fading free radicals. No matter whether you visit the salon regularly or go the DIY route, if you've made the commitment to coloring your hair, you undoubtedly are going to want to make your new hue last for as long as possible. When you’ve gone through the time and effort to get your perfect color—the one that compliments your skin tone, looks amazingly shiny, and gives you a confidence boost—you want to keep it that way. As the name suggests, this one is ideal for brunettes, thanks to its cool blue pigments that work to neutralize unwanted, orange, red and brassy tones. Don't know when you'll make it back to the salon? This duo—a favorite of Amazon reviewers—works together to preserve any shade of red, from carrot cake to auburn, plus tame frizz and add shine. All Rights Reserved. It contains sulfates, which are necessary to allow the pigment into the cuticle where it can neutralize yellowing. Buy It: Nexxus Color Assure Sulfate-Free Shampoo, $12, amazon.com. "Not only is it sulfate-free, it also helps repair the bonds in the hair that are broken during coloring. Ideally, your shampoo contains UVA and UVB filters or heat protectants. Shape is part of the Instyle Beauty Group. Unfortunately, the wrong shampoo can easily ruin colored hair. Otherwise, you won’t get the toning that you need or want,” says Miramontes.