Basically, there are two distribution channels to choose from:. make it easier for customers to find your products. Another overlooked factor in indirect marketing is the momentum factor. The rules have also changed. For some types of businesses, customers may also. While many businesses will spend a lot of money on their advertisements, and contacting customers directly through sales calls, there is another way to grow market share today that is often overlooked: Through social media advertising and social media sharing, there has been a huge influx in the amount of indirect marketing being done by businesses. Posting three times a week on several different platforms will start to create awareness about your brand. Over time, these small interactions can build an incredible amount of business volume. If you run a business today, you’ve probably heard about the different types of marketing approaches available. By Stacy Small businesses can mimic this by consistently adding value to their followers and fans. An effective indirect marketing strategy expands a … Small businesses can mimic this by consistently adding value to their followers and fans. The Advantages of Indirect Marketing Since indirect marketing very often takes the form of online content and other media, you can afford to put out much more of it without running the risk of annoying your prospects. With Indirect Marketing, you will likely see results within three to six months. If a customer or prospect sees your posts on LinkedIn and Twitter, they have a higher chance of recalling you. Over time, this repetition builds their connection to you. You know that you need to spend time and invest money in attracting customers to your business. They may breeze past the first, second, third (or even tenth) post; but they will start to pay attention to something. The advantages of indirect marketing include things like: Less disruptive: You’re not screaming at your audience until they pay attention to you. The biggest brands in the world reach a point where advertisement doesn’t compare to their customer loyalty. While many businesses will spend a lot of money on their advertisements, and contacting customers directly through sales calls, there is another way to grow market share today that is often overlooked: indirect marketing. Direct marketing tactics can yield quick results, while indirect marketing benefits take longer to kick in. Advantages of Indirect Marketing A company's brand and perception are essential when it comes to indirect marketing. Advantages of Indirect Exporting: The following are the advantages of indirect exporting: (a) Less Risk: Indirect exporters are prone to comparatively less risks as the risk of marketing gets transferred to export market intermediaries. Direct marketing helps you build a list of new potential customers. Today you can spend a lot of money on advertisements such as mailers, television or radio ads or billboards and see almost no financial gain. Some of the strengths of direct marketing include: Targeting: You can send specific messages to particular groups of customers and potential customers based on demographics and buying behaviour. Sites like Buzzfeed, Reddit, Mashable and many others have also made a massive impact on the way we consume media. The first place after your website that most people will visit is to your Twitter, Facebook business page, your Youtube channel or LinkedIn business page. If you run a business today, you’ve probably heard about the different types of. In fact, it’s become a huge part of the online world, especially since the mass adoption of social media. Direct marketing tactics can yield quick results, while indirect marketing benefits take longer to kick in.